Aaron Johnson
7 Design Trends Summing Up Summer 2024
The summer fun is here—outdoor lounging and adventures all enhanced by beautifully designed accessories, furniture and goodies. Dive into seven summer design trends that are defining how we recreate and luxuriate.
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1. Maximalist and Minimalist Leisurecore
How do you chill? Bare bones or all the accoutrements—you do it your way.
Choose your flavor of R and R: Bring the umbrella, a lounge chair, and a cooler to the beach—or maybe just a towel. Sleep under the stars or indulge in a conditioned tent for your next camping trip. People are navigating what relaxation and recreation look like for them, and going all in.
2. Find Your Place in Public Spaces
We want to be out and about in public spaces—and bring our pets and kids.
Post-pandemic dining and hanging leans European with outdoor beer gardens, cafe tables on the street and pet- and kid-friendly spaces. Bolstering a sense of community and connectedness and lending some Vitamin D.
3. The Feminine Urge to Primp
Indulge in your vanity moment.
Skincare is still top of mind—especially in the summer. Korean skincare products are hot and fragrances (and dupes) are back. Pull up a seat at your vintage vanity, spritz your signature scent and step into your aura.
4. Lavender Dreams
More than a pretty pastel.
Sweet with a touch of tart, this light-as-air classic is proving to have depth and range. We see it imbuing everything from manicures and accent walls to home decor and fashion accessories. And once autumn arrives, its base tone will still be in season, but will likely blossom into bolder, jewel-like berry hues.
5. Freshening All Our Drinks
Mindfully mixed mocktails & cocktails to toast the sunny days.
Whether it’s a refreshing Hugo Spritz ( au revoir , Aperol) or a sugar-free, prebiotic soda, our interest in lighter, more healthful, mostly natural refreshments is bubbling over this summer. And where are we sipping? By the sea, in the garden and under the sun. So, naturally , we’re reaching for playful glassware and serving accoutrements that pair well with a relaxed yet refined vibe.
6. Capturing Life’s Moments (And Making Them Last)
Retro hobbies and crafts turn life’s adventures into timeless treasures.
In a world dominated by digital grids and filtered phone pics, there is a growing hunger for digital distance and the tactile charm of analog personalization. We’re talking about capturing life’s unscripted moments with a vintage film camera, documenting trips in hand-crafted journals and scrapbooks, and dipping into cute watercolor kits to paint a memorable scene. It’s at once nostalgic and new, an expression of intentional and irreverent memory-making. Plus, the tangible products of this trend become treasured, personal pieces of home decor.
7. Country Club Couture
Game, set, match! Sporty elegance meets timeless decor in a trend that brings country club style home
Classic country club chic is making a grand entrance from the tennis courts to our closets and living rooms, seamlessly blending sporty elegance with quiet luxury. Function-forward visors and subtle, sporty jewelry inspire decor that whispers sophistication—no big logos needed here. Picture sleek, minimalist designs with a touch of old-school glamour. At home, this trend calls in botanical and cabana-stripe patterns, plush accents and cozy sweaters draped over elegant armchairs. It’s about creating serene yet stylish at-home havens that feel effortlessly elite and irresistibly charming.
The post 7 Design Trends Summing Up Summer 2024 first appeared on The Agency Journal.
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